---
agentTools:
  projectIndex: https://developers.brandwatch.com/llms.txt
---

# Custom Alerts

A custom alert is a user defined trigger which will notify recipients via email when specific configurable conditions are met for the data collected by a given query. For example, you may set up an alert which will notify you and a group of colleagues when new mentions with negative sentiment are picked up for a given query.

For more information on Custom Alerts and how to use them, click [here](https://consumer-research-help.brandwatch.com/hc/en-us/articles/4408644968337-Custom-Alerts)

Learn more about the API calls for:

* [Retrieving Custom Alerts](https://developers.brandwatch.com/docs/retrieving-custom-alerts)
* [Creating Custom Alerts](https://developers.brandwatch.com/docs/creating-custom-alerts)
* [Updating Custom Alerts](https://developers.brandwatch.com/docs/updating-custom-alerts)
* [Deleting Custom Alerts](https://developers.brandwatch.com/docs/deleting-custom-alerts)